With thousands of betting sites competing for attention, customer acquisition costs in the casino industry are astronomically high.

Instead of spending millions on traditional TV ads, casinos pay independent website owners to send them traffic.

The Mechanics of Getting Paid

When an affiliate signs up for a program, they are given unique tracking links to place on their website or social media.

Under a RevShare deal, the marketer becomes a partner with the casino, taking a cut (usually 25% to 45%) of the referred player's net losses for life.

• Affiliates only get paid on the 'Net Gaming Revenue,' meaning the casino deducts the cost of bonuses and licensing taxes first
• If a referred player wins a massive jackpot, it can push the affiliate's account balance into the negative
• Most programs implement a 'No Negative Carryover' policy, wiping the slate clean at the start of every month

Navigating the Morals of Casino Marketing

The moral implications of profiting directly from someone else's gambling losses cannot be ignored.

However, shady affiliates often use aggressive, misleading tactics to trick vulnerable people into depositing money.

Succeeding as a casino affiliate requires deep SEO knowledge, significant investment, and a strong moral compass.